CHEERWINE IS A SODA AS UNIQUE AS THE SOUTH.
 
BY 2017, CHEERWINE'S 100TH BIRTHDAY, THEY'RE FIXIN' TO BE NATIONAL.

Watch out America, the South is rising again - one blood-red soda at a time.

PRINT FOR THE SOUTH
First, we establish Cheerwine as the soda of the South.

BILLBOARDS FOR THE NORTH
As Cheerwine moves across America, billboards will announce it's arrival. The tag will note this migration by changing to "Soda of the South, now in the North." 

POP-UP PORCHES
we'll share THE PROUD SOUTHERN HERITAGE OF CHEERWINE BY BRINGING THE CLASSIC PORCH EXPERIENCE TO NORTHERNERS.

SEND some cheer
Not everyone is lucky enough to live in the South. 
Send a Cheerwine to your poor Yankee friends, along with
A card celebrating a uniquely southern holiday.