AMERICA HAS A SCORE TO SETTLE:
The 2015 FIFA Women's world cup.

.

We lost in a heart-breaking shootout against Japan in 2011.
This time around, we've got some unfinished business to take care of.

Though FOX eventually took production in-house, I was lucky enough to see my ayso-playing childhood validated when they used my concept, language, and tag for the campaign.

womensworldcup1 ooh 2.jpg

Weather-activated digital billboards show the team training in the current weather conditions of Times Square. View demo here.