WRAPPED HAS ENTERED THE METAVERSE

We created WonderWrapped as a reimagining of Spotify’s traditional year-end statistical review,
featuring original games, new experiences, and limited-edition artist merch.
All on Roblox - a platform enjoyed by 43.5 million gamers a day.


Here’s Denis and ItsFunneh, gamers with over 18 million subscribers, reviewing WonderWrapped:

 
 
 
 
 

We created unique pieces of virtual merch, each personalized to symbolize a different 2022 Spotify artist, including Bizarrap,  Black Sherif, Calvin Harris, Cro, Doechii, Eslabon Armado, Miranda Lambert, NIKI, NewJeans, Stray Kids, SUNMI, and Tove Lo.

 
 

We created a photo booth where players (as their avatars) can snap a photo with their favorite artists.

 
 

One of the games we made is called Climb the Charts. True to its name, players can climb the charts (virtually literally) to earn points and uncover Easter eggs.

 
 
 

And that’s a wrap!

AD: Jen Lu